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Japan "GRIND" magazine recently released NUMBER (N) INE 2015 winter series of other special collocation. Overwhelmed by the creative team "outdoor" theme to create the image of a large, through the outfit fleece collar Terry outerwear, fleece on the inside of the jacket, cardigan sweaters, hoody Hoodie, crude Blazer Jacket and a black turtleneck, focus fashion items, highlight with uninhibited fashion sense. At the same time, it can respond adequately to autumn and winter cold weather. In addition, including men's scarves, wide brimmed hat, deserve to act the role of more monotonous of autumn and winter wear take considerably, it will undoubtedly become the popular single product. source: GRIND itself has, in the end, the details of the sideways, Velcro, "Red October" color, such as many classic elements of air trainer V Cruz overwhelmed again offer this same familiar "wheat" wheat color, full-bodied selection wheat color flagship, only black and white and color details with red fan you swoosh embellishment; regret, is not currently offering information release, please attention when customer follow-up report. source: boyfanfootballChina's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Li Ning said: "Although Nike did in the world, but we do not need to develop according to its mode." Recently, after Nike in the domestic launch of 100 yuan, 400 yuan of low-cost marketing strategies frustrated died down; Adidas Beijing, Shanghai and other cities to launch street basketball; Li Ning, the company claims, the French gymnastics team as the first foreign sports teams, historic clothing to wear Li Ning China went to the Olympics, all the competition in China's sporting goods market pushed unprecedented climax stage. Sporting goods industry knows that the success of any sports promotion has three impassable indicators: spokesperson, price, features segmentation. Image Endorsement: Nike, Adidas mature, month on fashion, "Li Ning", the central level media research company in Beijing, Shanghai and Guangzhou to do about sports brand market research, surveys allow consumers to Nike and Adidas humane Comparison of the results in the eyes of consumers Adidas is a mature man's image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the
Cheap jordans online air jordan 11 blackout for sale brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis athlete, he adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning is quite influential international athlete image. So his high awareness, brand value considerably, so that makes it a good start. On the other hand, a single from the Li Ning brand literally, it is easy to make people think of gymnastics, you will think it is gymnastics supplies professional brand. This is Li Ning as their brand ambassador of incompleteness. Therefore, when Li Ning slogan launched many leisure products, proposed that "I exercise I exist," Qu Ying hired in 1999 as its spokesperson, trying to put it pulled away from the Li Ning brand personal image. From marketing and brand long-term survival, this is undoubtedly a wise move. Li Ning brand promotion strategy is "grass-roots program," which is, and Nike, Adidas "pyramid promotion strategy," the fundamental difference that the first root deeply rooted to the consumer ranks, absorb nutrients, and through their own efforts to enable consumers to scale expand, so that they have gained more room for development. With Michael Jordan retired, Nike's expansion stagnated. But in recent years, Adidas began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Compared with Nike, Adidas, which has a successful experience of international brands, Li Ning brand also is in the "my daughter grow into the early" stage. As can be seen, Li Ning brand spokesperson promotion is more vague, weak affinity public, unlike Nike, Adidas put its brand image gestures and details of life, family members as a means of plump their idol affinity. Stir through the media
cheap foamposites repeatedly, this is a common problem of domestic brand spokesperson. Different temporarily complementary marketing positioning in the domestic market from the first half of the situation, Li Ning brand accounts for about 50 percent of the sporting goods market share, accounting for about 30 percent of Nike, Adidas, accounting for about 10%, the other a twenty domestic foreign brands accounted for about 10% of the contract. According to several domestic and international major sporting goods sales agents told reporters that last year, Nike's sales in China to about 300 million yuan, Adidas has billions of dollars, while Li Ning has reached 700 million yuan. Adidas marketing department, said Gu Yin, 1999 Adidas income in China is no longer a loss, reach fair preservation. However, according to Jiangsu and several provincial sporting goods sales agent computing, Nike and Adidas now because of the huge promotion and other costs, and may also belong to a loss of market foreshadowing stage. Nike and Adidas in the world have some different marketing strategies, such as in China, Nike launched the "I have a dream" campaign, Adidas has also cities nationwide million people held for street basketball and performances, to encourage young people more involved in sports activities, through sports activities closer to his dream of a star. This activity is a certain Chinese characteristics, and encourage Chinese youth more involved in, which is not used in many foreign countries. Li Ning also recently launched its own Olympic spokesperson - Chinese gymnastics team main players Li Xiaopeng, and Olympic star card launched in marketing activities, fully integrate their product discounts. Li Ning and Nike target consumers still have a certain distinction, Nike more pursuit of sports, some sports category, sports items appear, but Li Ning is more casual, in a public, in a sports and leisure image appears, not specifically for a particular sport does not coincide, so their market positioning, target consumer groups to compete in the present situation is not strong, there are complementary. But considering the strategic future battle is inevitable, a market leader will be only one. Reached the Chinese market this month, American basketball sports brand Converse and Nike, Adidas different strategy, it has chosen domestic fashion spokesperson - Xu Jinglei, Alec. It is policy in many ways exactly the same down with Li Ning, Li
Cheap jordans online Ning brand is expected to be the most direct competitor. Specialization, localization will be the key to the current competition from the market point of view, early in 1999, Nike launched 100 yuan to 400 yuan low-priced sports clothing and shoes of various marketing strategies, it has died down. Nike did not expect this move to expand the target consumer group not only failed, but also the risk of losing the original high-level consumer groups, many vendors and fierce market feedback shows that Chinese people wear Nike is the pursuit of high-priced fashion, high to low price, Chinese consumers will think is their own brand of denial that failed marketing strategy. Analysis of international brands in the domestic market promotion frustrated phenomenon, Nike Chinese company had sports marketing director Xia Song believes that another reason is not able to meet domestic consumer spending and consumption habits. For example, many people in the dance aerobics Gymnastics does not wear clothing. In comparison, the current phase Li Ning price is more suitable for Chinese consumers spending power. Li Ning is currently the most expensive shoes, but also more than 300 yuan, but the future is concerned, with the improvement of the sporting goods market matures and consumer spending power, the technological content of products, even though Li Ning sponsored product quality to achieve the French gymnastics team, which product price upside is limited, and Nike, Adidas is almost the same price competition, the market can accept, is still unknown, the product yield margin increased space will be suppressed. When extremely delicate Chinese market, according to Wang Bao Qiang Chinese Football Industry Development Corporation, Ford Marketing Manager motion analysis, international brands to enter China is not the 1980s because of its functional subdivision, professional and win the consumers, people like them, but the blind pursuit of these brands, at that time a considerable number of domestic consumers only willing to wear only on special public. With the improvement of living standards of the time, the movement has become part of their life, consumers will begin to consider whether these international brands for their own movement and consumption levels, then rational choice. It is in a less mature market environment, Li Ning product positioning in the "sports fashion", in line with this stage of people's understandin
cheap air jordans g of the sport. Li Ning brand products on the basis of the public based on the development of various sports specialty product development model is correct, but its function is to promote the segmentation of the market is not enough, as the fierce competition in the market, Li Ning Company's ability to grasp the market the process of subdivision, the availability of more specialized follow international product and market positioning of follow-up, is the final and Nike, Adidas and other international brands, the key to the outcome of the competition. Not difficult to see, the French national gymnastics team at the same time, Li Ning and Adidas competition, the final choice, "Li Ning" for their Olympic sports sponsor, Li Ning is an important opportunity to the international development of the company. Li Ning Company internationalization process very challenging. Chen Yihong Li Ning, general manager of the company that the "internationalization" is a hard standard, not export some goods to open several stores in foreign countries so simple, but requires enterprises to reserve from an international team of other aspects. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback style until his company designed to market adjustment process is too slow, but also obvious drawback of these international brands. Future competition arduous Zhang Li Ning Company, said: "We want to wait until the Chinese market matures, we can mature and we clearly know compared to Nike and Adidas, the international top brands have a huge gap, however, and back to back, love.???? other international second-tier brands or favorably compared to poor backward in the international brand image is not enough. "Li Ning, the company would like to make international brands, its success in the country is only just beginning, and its 700 million yuan in 1999 global income sales and Nike difference of
jordans on sale online about $ 8.995 billion over the same period by 100 times. From Nike and Adidas can better fathom the global market strategy two international giants of Wall Street and the analysis in the annual report of the German stock market. Nike in 1998 before the global sales revenue growth of about $ 400 million, until the Asian market to grow to $ 1.253 billion in 1998, but with Michael Jordan retired in 1999 and intense competition, Nike global revenue fell compared with last year nearly $ 800 million. In the United States fell to $ 5.5 billion from about $ 5 billion. It fell to $ 1.2 billion from $ 890 million in Asia. Wall Street stock market performance year after year decline from 1999, the lowest closing price in 1997 was only half of the $ 48, has shrunk by 50%. Adidas in 1999, after adjusting market strategy, a substantial increase in global income, an increase of nearly 500 million marks more than 9.91 billion marks in 1998, even more amazing is that it achieved in the Asian region year 1999 sales revenue 12. 800 million marks, compared with 1997 increased by nearly 80%. This success before its 1997 merger of several of the world's top Europe Salomon sporting goods company, as a global giant fight market strategy are inextricably linked. Currently China's sports industry has just started, but the foundation is relatively weak in the sports industry among the various components of the structure is not very reasonable, as well as constraints and management mechanism of some of the old model is not perfect, which makes now can not fully press Industrialization way to direct operations. Now the structure of the entire sports system, it was impossible to use sport as a pure industry to operate, including sports products, sports events and other aspects of the matter, and there is a certain distance according to purely commercial operations. China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Now we should work together to make the cake bigger, then points, so everyone will eat. Of which there are many government should do.British shoe trends SIZE? In order to cooperate with the latest ASICS, specifically to Los Angeles tour to obtain creative inspiration, and the selection of ASICS Gel-DS Trainer original as a joint model, it can be described as spent a lot of thought.
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the Kevin Love Hyperdunk 2016 PE will be accompanied by his in tomorrow's NBA finals, with deep red shoes covered the shoe body and in the end, the golden Swoosh and Kevin Love's logo particularly conspicuous, with the bottom of golden ink and ice blue crystal, hope it can give dual PE Kevin Love and the Cavaliers brings good luck to start.
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2013-12-12 10:29:31 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close
Chinese shoes Network December 12 hearing, followed by the earlier Black / Grey / White and White / Photo Blue version, once again overwhelmed by the sports brand Nike's Football shoes Air Trainer SC II release this new Pure Platinum / Dark Grey / Crimson color. Velcro is continuing to identify the cylinder contour, the shoes of gray, white two-color leather material combined constitute shoe body, in the inside and outside into the bottom of the eye-catching red embellishment, and then carry air movement within the planted outsole from. (Media Partner: clothing with)
Related newsAs
Jordan Brand fans are lucky, especially the brand intensive sale scheme is good for real or collection, recently has a high popularity Air Jordan 4 update "Pure Money" color, become the next start looking forward to. This pair of
"Pure Money" in 2005 when it had been introduced, with white color collocation became stable will enter the. This color has again carrying natural concern, all the shoes with white leather and mesh material throughout the entire body of the shoe, the iconic shoe buckle design and tongue Jump Logo also chose white highlights. In the last part of the bottom cushion, visual embellishment whole, create a more clear product texture, considering the "white shoe" of the collocation of hot, very worthy of. It is reported that the Air Jordan 4 "Pure Money" will be officially on May 13th at the price of $190.
PUMA for 14-15, autumn and winter quarter launched the "Crackle" series of shoes, recently sold two new, injected a crack pattern of dual color R698 Retro Running shoes. As the name "Crackle" series, with two pairs of R698 special material for the main crack of leather, white, black and white are showing a strong retro flavor, with the classic model R698 be able to believe in this winter's Retro Running Shoes circles to seize a share; at the same time Trinomic cushioning shoes bottom ensures the comfort of home wear I'm afraid, but when wearing will be more careful, to prevent the cracks off.followed Damian Lillard himself in a few days ago to shoot D Lillard 2, and in the near future, more details were released Rose City "this is inspired by the local Portland suitable for planting roses unique climate, so the design team will this element in the Lillard signature shoes, full connectivity with the team's star I. Which is different from the previous generation of foot adiPrene+ configuration, the two generation is to instead of Bounce suspension technology, it also makes people feel curious about the differences between the two.
source: @SneakersSpy don't know you kan shoe remember the day before there have been rumors that Adidas will make Ultra Boost the bottom replacement for the Yeezy series version, or even have a netizen composite picture, but now it seems will not only talk, because David Beckham and his son Brooklyn in earlier in London the street was photographed wearing this pair of this only exists in the imagination in the works, although there is no clear big picture, but now picture indeed is the use of Ultra Boost and Yeezy Boost 350 shoes, chassis, all this weekend was bitterly attacked by Adidas Originals NMD in the sky suddenly. But it seems that Adidas has yet to debut new shoes turns off, perhaps too soon can be heard this pair of mysterious shoes listed information.
photo data source: SOLE COLLECTOR / Daily MailNike Kobe 9 Elite "Detail" in Italian Renaissance sculptor Michelangelo stone works to Kobe, Bryant is on the pitch master, whether on the field that touching the fighting spirit or landmark signature shoes are on top of basketball has a profound effect, Kobe 9 Elite "Detail" appears as mining gray stone carving art appearance for the spindle, Flyknit yarn weaving vamp clever use of mixed shades of color to create a stone texture, outsole and uppers covered with delicate texture of marble, shoes HuoTuo is a finely crafted work of art, you attract my attention. Foreign listed in March 22nd, the price of 225 U. S. dollars.
source: Sneaker News design and Nike fragment official debut by Teng Yuan Hao in charge of the cooperation of the shoes Nike Sock Dart third "POOL BLUE", the color with blue and white collocation line curve itself, and the continuation of the 'Dark Loden' and 'Dark Obsidian' high popularity, attracting a high degree of attention, so difficult to start relatively improve a lot, interested friends may wish to enjoy a real through preview, Nike Sock Dart 'POOL BLUE' under different angles charm.
source: HypebeastThe boundary between the
movement and style in recent years has become increasingly blurred, and even sports fashion is the Wei popular style, the recent Adidas Originals's high-end regional Consortium and well-known Swedish shoe Sneakersnstuff teamed up to bring a wonderful cooperation in running Ultra as the protagonist Boost launched a joint use of simple shoes, neat black and white color the tone, shape fashion, tongue bite mark is embroidered with both iconic Logo show identity.
source: Street RulesThe core spirit of
Jordan Brand originated from the wonderful story written by Michael Jordan in the basketball game, and its products and endorsements have expanded to many different sports fields today. The latest training series is by Michael Jordan and his teammates private training courses for inspiration, this is called "the breakfast club" (Breakfast Club) training program that many fans have heard of, 1989 Michael Jordan encountered a bottleneck, with the then union with the referee to relax the body against the blow to scale, the level of competition increased, the physical quality is one of the key to success, while Michael Jordan is also aware of its importance, and his personal trainer Tim Grover to plan a special menu 1 to 1 training, then his teammates also began to join them, mostly due to seven o'clock in the morning, and so with Breakfast Club, with the training project although never publicly, but generally considered the exclusive plan for The day after he can lead the Bulls team record three championships, twice the achievement of six crown dynasty.
the more important aspect of the breakfast club is actually the mental toughness. We want to prepare more for the game than others. "Michael Jordan indicates.
years apart, the spirit of morning exercises still influences future generations, and retraining is an integral part of top players. Air Jordan Trainer 1 FlyWeave to create the body of the shoe material collocation, is like a second skin like stable biped heel fit, equipped with a Zoom Air air unit, the outer bottom lines to multi direction square particle grip groove design level of demand, can make the running more flexible.
Air Jordan Trainer a total of 1 high and low two cylinder versions, using integral inside shoe sock concept, now can be purchased in Nike.com, but is printed on the bottom of a low cylinder black version of BANNED in September 3rd and Jordan XXX1 to $125 for sale, pricing. In addition to
shoes and a series of professional performance apparel, Jordan Brand's trainer Alex Molden planning a 30 day 'Breakfast Club' plan for online registration at Jordan.com/training, September in New York, Chicago is also planning in succession, Losangeles and Toronto city to conduct field service experience, with information to the official website to understand.
source: Jordan Br〉, when you see these pictures, there are a lot of people who think Jordan Brand is expected to come out next year Although Xiao Bian also hope from the heart is so, but this is a Sherlock Hornets home court in the use of these teams is color to create the Air Jordan series of shoes as display purposes, no foreign sales, a series of skincare in the future will certainly be the Hornets fans visit the new attractions with home court.
source: @chinojp3adidas Originals Yeezy Boost 350 "Black" coming this weekend in Taiwan area designated store point of sale, we have now in prospecting shoe finishing Facebook announced the shop selling point, the actual selling way and the place to store transaction mechanism please announcement, we will continue to update the 23:59 today. Originals store Taipei
INVINCIBLE〈br adidas source: INVINCIBLE
