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[Chinese shoes Network - brand observation] Adidas (stores) think they have found the shoes in the field of the "next big hair (stores) now." And the company does not mean to declare this to the world. If its goal is to catch up with Nike, it should be the case. at the Javits Convention Center (Javitz Center), an ornate conference, Adidas product executives gushed about their new "Energy Boost" running shoes, said the product is tantamount to give bring a revolution in the field of running shoes. According to the arrangement, this shoe on February 27 in the Global Offering. Faced with a group of reporters from North America, Europe and Asia, Adidas Global Brand President Eric & middot; Li Deke (Eric Liedtke) declared that it would be "a new chapter" in the field began running shoes, these shoes will be the perfect place balance comfort and energy. Their ideas that the sole is a large number of small balloon composite structure, which can provide a coherent energy and elasticity, which is designed to provide long-lasting and balanced stretch in long-distance runners during running. Adidas executives said, after three years of res cheap air jordans online earch and development of this technology is unique, but they did not respond to questions about their particular patent. The company's marketing plan: by Adidas store and different professional running appliance chain, the Energy Boost (retail price of $ 150) to regularly engage in sports or exercise treadmill consumers. Advertising the company will be very limited, not running TV ads planned. If the market feedback is good, the company will allocate more of your advertising budget in order to carry out a more extensive retail promotions. Adidas Americas president Patrick & middot; Nielsen (Patrik Nilsson), said: "Our idea is that the need to launch more large-scale retail sales of time, and then spend millions to advertise." Adidas plans to eventually for all sports footwear - basketball shoes, tennis shoes, with the balloon technique, called "Boost" of. But Nelson said, now running shoes Adidas products have the greatest growth opportunities of product categories. This view may be true: according to the field of sports apparel tracking firm SportsOneSource, Adidas has just a 4.4% share of the global market, running shoes, and di air jordan 11 space jam for sale d not change much compared to two years ago. However, market leader Nike has mastered 54% of the share. In the entire athletic footwear market, Adidas fared slightly better, with a 8.6% share, but this is only include brands, including Nike, Jordan, occupied sixth share. SportsOneSource analyst Matt & middot; Powell (Matt Powell) believe, Energy Boost concept will bring help, but because the market is highly fragmented shoes - simple style running shoes, super lightweight running shoes, fashion shoes, cross-country running shoes - no one term technology may subvert the entire industry. Powell said: "Retailers said that this is a good project, but I do not think it can subvert the rules of the game." Regardless of the actual quality of this new running shoes (the consumer will ultimately pass judgment) how, Adidas This promotion is in line with its modern strategy - will serve as a promotion for young innovators themselves, proficient users of technology. 40-year-old middle-aged Adidas store in New York, then wandering, are unlikely to find themselves too familiar. In Wednesday's briefing, Li Deke dress and Stephen & middot; Jobs l Cheap foamposites for sale ike jeans and a black shirt (though not round lapel), he said that Adidas had "cracked the code" to find out how to achieve comfort and energy in most running shoes excellent combination. Several young, an assistant Adidas dress holding Energy Boost shoes, came with him to the stage and the audience. In order to make contact with Apple's more perfect, the company even distributed free mini iPad to the audience. Of course, Apple's stock price continued to decline recently. Therefore, as a business, you more reason to continue to convince the public, let them believe that you can always come up with products to cool. But you really cool not cool to have the final say by them. 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